Jam Bo Ree Fresh Fruit

This was a project I made in my 3D Graphic Design class. The idea was to create a local brand that uses green and eco-friendly packaging.

I chose my brand as a local mom-and-pop shop selling homemade jams and jellies in reusable jars. The name "Jam-Bo-Ree" was formed from this initial concept based on a silly pun I created.

The jars are simple jam jars with special graphics of the fruits made from strawberry, blueberry, raspberry, and grape. Each design uses special sticker paper cut out using a quickit machine.

A special homemade product card with a string is attached to each jar. This is where most of the information about the product can be found. The front features the "Jam-Bo-Ree" logo, with the different fruits replacing the 'O'. Inside the card is a personally written thank you message for the customer and a little mission statement for the brand. It describes how they strive for authentic, organic fruits, each hand-picked, homegrown, and signed by Mrs. Whitmore herself. The back of the card has a larger image of the fruit.